Proven to help reduce the appearance of fine lines, wrinkles, dark spots, and sagging skin.
96%
Reported healthier looking skin
91%
Reported less dryness
89%
Showed improved radiance & luminosity
Skip to product information
The Good
Anti-Aging Rich Serum
Ideal For: Dry skin & drier, colder climates.
An antioxidant-rich, multi-functional facial oil serum formulated with 27 botanicals to support skin recovery. Clinically proven to visibly reduce lines and wrinkles, even skin tone, firm and deeply moisturize.
Sale price
$62.99
Regular price
$86.00
HOW TO USE THE GOOD
On clean, dry skin, apply a few drops of The Good to your fingertips and gently massage onto face and neck. Adjust amount as needed based on skin type. Let it absorb fully before applying any other products. Use nightly for best results.
Skin Tip:For drier skin or colder and dry climates, The Good can be applied morning and night.
Want to know which products are best for your skin?
The Making of Our Antioxidant Powerhouse
As men’s skin ages, it forms deeper wrinkles and skin becomes drier due to hormone shifts and exposure to elements. The Good’s formula is crafted through meticulous macerations over 4 weeks to extract nutrients from 27 powerful botanicals. The oils are cold-pressed to ensure maximum potency in a clean, eco-friendly process and tested for peak antioxidant activity. MADE SAFE® certified.
UNRIVALED INGREDIENTS
Every ingredient is carefully selected for its nutrient profile and backed by research to work for men’s skin. Plant-based and 100% fair trade.
Elderflower
Known to improve skin tone, brighten and support rejuvenation
Fireweed
Powerful antioxidant and inflammation
reducing botanical that thrives in
extreme environments, known to...
Coenzyme Q10
Known to help smooth and firm skin
Bioflavinoids
Bioavailable plant compounds helpsoothe, boost circulation andstrengthen skin
PROVEN BY SCIENCE. TRUSTED BY MEN
FRANK GRILLO
ACTOR
“I see the effect. It's made my skin look fresher, smoother. I look more awake. I look better!”
MIND PUMP
PODCAST
"The way that it's formulated is it's designed to balance out the microbiome of the skin. It also works with your body's natural ways of healing."
TONY GONZALEZ
FOOTBALL HALL OF FAME
“Before I go to sleep, and when I wake up in the morning, my face just feels better."
ERICK CEDEÑO
FASHION MODEL
"One of my hacks is when I travel, which I travel once or twice a month somewhere, I land, immediately go into the bathroom in the airport, I wash my face, and I apply The Good immediately."
We create high-performance skincare designed for men, backed by science and built for impact.
Brand Vision
Move Daily. Eat Right. Apply Skincare.
At the heart of what we do is this core belief: skin and hair care are tools that optimize your well-being and health span.
High-performance self-care and consistency of a daily regimen can unlock longevity and a new level of personal progress and confidence. Our science serves to support men on this journey.
Responsible and Transparent From the Start.
Caldera + Lab is committed to Transparency, Sustainability, Excellence. But your trust has to be earned, which is why we have gone the extra mile to become certified by the leading regulatory bodies that assess non-toxicity, social impact, and environmental impact. We proudly embrace accountability.
Integrity isn’t an accident. It’s a choice.
Made Safe
Caldera + Lab gladly opened our doors for Made Safe’s inspectors to audit our entire production chain.
Leaping Bunny
Leaping Bunny Certification is the international Gold Standard for cosmetics, personal care, animal care, and household products.
rePurpose Global
Certified plastic neutral in partnership with rePurpose Global.
FAQS
Should I use The Good ?
The Good is ideal for dry skin types, colder climates or as a night treatment for moisturization and recovery. Like a multi-vitamin for skin, it targets dehydration and visible signs of aging, promoting overall skin health.
When should I use The Good?
We recommend to start by using The Good at night. It is ideal for dry skin and drier or colder climates. If you find you need more moisturization, The Good can be used morning and night. It’s important to make sure your skin is thoroughly dried after washing your face before applying The Good, or the oil will not be able to fully absorb into skin.
How much should I use?
Depending on your skin type, you may need to use more or less of The Good:
Dry:10-12 Drops
Normal:7-9 Drops
Oily:4-6 Drops
Why should I use a serum?
A serum is the most potent, efficacious treatment step in your skincare regimen. Men’s skin forms deeper wrinkles with age, due to being 25% thicker and more collagen dense. Serums provide powerful treatment, visibly addressing damage from lifestyle and age.
As men age, their skin often becomes drier as a result of hormone shifts and exposure to elements. Extra moisturization will replenish skin and support the skin barrier for healthier-looking skin.
How long does it take to see results?
Clinical studies show visible improvement within 4-8 weeks.